The Russian Burger King chain was surprised to receive a lot of flack about their ‘offensive’ social media promo, which offered a lifetime supply of Whoppers for Russian women who became pregnant with World Cup players.

The aim, according to Burger King was to “get the best football genes” and “ensure the success of the Russian teams for generations to come”.

And the reason they were surprised: “Russians didn’t seem to care much about the illegal drug regimes, which was the norm for so many years, so why worry about some lucky football player getting his leg over?”